Marketing. Bud Light Controversial Slogan Causes Fury on Social Media. Bud Light’s Up for Whatever campaign is meant to invoke feelings of a carefree, spontaneous, fun night out with friends. Last year, the company went so far as to take over a small town and rename it Whatever, USA. 19. The Americas . Bud Light apologises after new slogan is accused of promoting 'rape culture' An American beer company has been forced to release a statement saying it 'regrets' a new Bud Light slogan… The campaign, which promoted a spur-of-the-moment, anything-goes attitude, came with a party-going slogan: "Up for Whatever." ET April 29, 2015 | Updated 7:52 p.m. After complaints, Bud Light has apologized for a slogan that appeared on some bottles in line with their #UpForWhatever campaign: "The perfect beer for removing 'no' from your vocabulary for the night." Baker on Bud Light slogan uproar Free Press Contributor Published 5:25 p.m. The image was first posted on Reddit Monday night by user GhosX9 and then picked up by the Consumerist. Sometimes using provocative slogans in campaigns is like walking on thin ice. Bud Light's new campaign . 3 min read. Bud Light has long struggled to win over millennials with aggressive marketing tactics asking young men and women to be up for anything and everything.

In 2013 Bud Light created the ‘Up for Whatever’ campaign which has received harsh criticisms and misinterpretations since its launch. Bud Light is under fire for a controversial slogan that has shown up on bottles as part of its '#UpForWhatever' campaign. reddit.com .

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