Ford® is Built for America. Women living with HIV are six times more likely to develop cervical cancer, Cervical cancer is the number one cancer killer of women in Sub-Saharan Africa, Number of women in Sub-Saharan Africa diagnosed with cervical cancer each year. In Ford's case, Tatchio said that "after three months, we have numbers [demonstrating effectiveness] that are stronger than the same period after which we introduced 'One Ford. "Today, the most important audience for a brand is the internal one," insisted John Grace, president of Brand Taxi, a New York-based brand-consulting firm. I am grounded in autos but range broadly. In addition to the improvements we have completed, our teams continue to work dedicatedly to ensure our website content is accessible so that our site visitors have the best possible experience. From here, a variety of activities are controlled worldwide. But more substantively, he and Ford CMO Jim Farley recently shared three areas where the company will concentrate its internal-branding efforts: "People serving people," promoting the values of teamwork, 'family,' inclusiveness, improving lives and tapping into the potential of humanity; "Ingenuity" in ways big and small from design through products and services; and striving for the "Attainable" in "character, appeal, value. "It's absolutely clear that a cohesive brand strategy, internally, plays a role" in winning as a company. And it's employees who actually deliver the brand. For one thing, Ford and its employees no longer are in the relatively desperate situation that confronted them three years ago -- the kind of desperation that can be a great motivator regardless of slogan. The Bush Institute and PEPFAR have partnered in this space since 2011, and since Go Further was launched in 2018, PEPFAR has invested over $93 million in cervical cancer screening and treatment for HIV-positive women. Launched in May 2018, Go Further is an innovative public-private partnership between the U.S. President Emergency Plan for AIDS Relief, the George W. Bush Institute, UNAIDS, and Merck. We want to institutionalize it as part of our culture. Cervical cancer screenings supported for women living with HIV, Women living with HIV in the twelve Go Further target countries. I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. Call Us at (972) 357-6044. This wouldn't work at a lot of companies. This is a very popular game developed by Bubble Quiz Games and it is available only for Android. Proven to go further. Get my answers go further 1. Unions wanted to have the pride of building cars with quality just as good as the imports. To stretch the quantity or amount of something. You may opt-out by. This is the British English definition of go further.View American English definition of go further.. Change your default dictionary to American English. … "Go Further" is "more than an advertising tagline. "Understanding the culture and how we should behave is a key to making a world-class company. Ford's new branding effort has two important audiences: the world of car buyers -- and Ford employees. Mulally introduced the "Go Further" slogan to Ford's employees around the world in a New Year's message. Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford. AMSTERDAM, Netherlands, April 2, 2019 – New electrified vehicles, connected services and strategic partnerships will help Ford to deliver greater productivity for commercial vehicle customers across Europe, the company today revealed at a special “Go Further” experience in … In June 2020, we partnered with a globally recognized technology company to centralize our vendor relations and make high quality marketing campaigns possible for startups and businesses all over the World. Our locations. ", The next time Ford management and employees rallied around a sort of internal brand wasn't tied to a marketing campaign per se -- it was how they supported CEO Alan Mulally after his arrival in 2006, in his determination to chart a tough turnaround course for the company. Update your browser to view this website correctly. Discover the latest lineup in new Ford vehicles! Steinmetz said that to effect a significant return on investment and boost profitability, internal-branding programs "can't just be a re-launch of an advertising initiative inside the company. Make sure that each person only gets one ladle of soup—that'll make it go further. It has to be based on truth and reality.". The company is exhorting its 166,000 worldwide employees to "Go Further," too, because executives believe that making Ford's "internal brand" consistent … So when the company urges all within hearing to "Go Further," it's not just appealing to consumers in America or China to take that extra step and check out a Ford vehicle; and it's not just promising that new Ford models will exceed their expectations. Needless to say, this has bolstered our belief that SBB is the best management company for our needs now and in the future. | Nós ajudamos seus números a serem mais competitivos. Definition of going further in the Idioms Dictionary. © 2021 Forbes Media LLC. As a leader in medical spending account innovation for over 30 years, Further's goal is simple: make health care easier and more affordable. “The Bush Institute is an exciting place: a place of learning, a place of scholarship, but most importantly, a place of action, a results-oriented institute that will have an effect on our country and, we think, on the world.”, Bush Institute-SMU Economic Growth Initiative, Laura Bush Foundation for America’s Libraries, North America Agenda for Global Competitiveness, Partnership to End AIDS and Cervical Cancer, Over 1.3 million women living with HIV have been screened for the first time, © Copyright 2021 George W. Bush Presidential Center. Further was named a Star Tribune 2019 National Standard Top Workplace! Our clients have been with us on average for 3.3 years, which we believe shows our commitment to creating quality products and building long-term partnerships with our customers. ", I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as. ... Don't stand still, always go further. Does anyone really believe that a single Ford employee is going to work harder or smarter or more because the marketing brass have come up with a clever new slogan to cover their efforts? Go Further invests in partner countries to integrate and scale-up cervical cancer screening and treatment services within existing platforms for HIV treatment and women’s health. But we talk with employes about why this language is rooted in what we already were" rather than what Ford hopes the company becomes. But VanDyke  insisted that Ford's efforts to rally around "Go Further" really will help the company to -- well, go further. To succeed, he said, programs such as "Go Further" must begin by making sure every constituency in the company is fully apprised of the common platform and expectations about it; then break it down to help individual employees understand what it means for them in their roles; then obtain commitments from employees and begin measuring behaviors that will indicate the internal branding effort is taking hold; and, finally, seriously recognize and reward the desired behaviors. We are a team of developers, system architects, designers and business analysts. "We're just documenting what the company already is. That's what Nike and [CEO and founder] Phil Knight did" with that company's widely admired internal-branding effort based on the idea, "Just do it. going further phrase. I used to cover the car business for The Wall Street Journal, which nominated me and some colleagues for a Pulitzer Prize for our coverage of General Motors. Definition and synonyms of go further from the online English dictionary from Macmillan Education.. Atlas is a Gambia based oil marketing company that specializes in the retail and wholesale of Diesel, Gasoline, Premix, Kerosene, Lubricants and LPG. Fit company is dedicated to helping people and companies thrive through fitness. "Dealers made sure that when cars were repaired, they were repaired right. ", Farley continued: "We're not trying to invent a new reality for Ford" but emphasizing and communicating internally "what Ford feels like on a good day. Women living with HIV are six times more likely to develop cervical cancer. Synonyms for Go Further (other words and phrases for Go Further). Our retirement program includes a Cash Balance Plan and 401(k) with company match. Our unique events ignite excitement about fitness and health is companies , inspire employees to get involved in fitness, and give participants to give experience they will never forget. Thank you for creating the atmosphere of hard working people at your firm who go all out to help their communities. The slogan is already being used in advertisements and on Facebook for Ford in Europe. Go Further . Arguably, Ford employees have shown the ability before to rally around strong messages that were, in effect, internal as well as external brands. "It created common ground and a sense of pride," said Allan Steinmetz, a leading internal-branding consultant who, back then, was working on Ford campaigns for an ad agency. Bringing it all together, making life easier for you. I would go even further and say that he never loved you at all! Ford Motor Company announces new slogan: Go Further Ford Motor Company has long had a history of advertising slogans that bring the current company direction to … Go further, faster Webleton is a premier, global software service company specializing in IBM Maximo, Enterprise Asset Management System (EAM), ServiceNow (ITSM), Integration Platform as a Service (iPaaS), Artificial Intelligence (AI), and Machine Learning (ML) solutions. The information below reflects the content of the FMCSA management information systems as of 02/02/2021. The reason why you landed here is because you are looking for Go Further slogan company answers. But "Go Further" may actually be a harder proposition from which to squeeze real value. Saving women's lives from cervical cancer in sub-Saharan Africa. At Ford Motor Company, we are committed to making our website accessible for all of our site visitors. Further's team of research and innovation experts have vast experience helping agencies and brands understand what motivates people to behave like they do, and develop new concepts using agile methods and technology. ", VanDyke cited a number of instances where Ford employees already have "gone further" lately, in areas such as safety design and keeping a Ford supply depot going during an ice storm. The partnership aims to reduce new cervical cancer cases by 95 percent among women living with HIV in twelve African countries, which have some of the highest rates of HIV prevalence and cervical cancer incidence in the world. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective. It's a slightly different framework for thinking about things.". Who at Apple,  for instance, doesn't believe that the company is changing the world with its technology? He hatched a "One Ford" business plan for the company that employees still carry around on a wallet-sized card. At Further, our focus is helping people spend wisely on their health care whenever they need it – and rest easy knowing they have a partner there to help at every step. The success of this program is made possible by the thousands of mothers, sisters, and daughters who bravely confront HIV and cervical cancer diagnoses every day. If they're not aligned and not all acting in the same way, and have the same convictions, the brand looks scattershot. 2. One time was during the early Nineties, when Ford came up with what at the time arguably was the first major, effective branding campaign for an auto company that bore a strong internal element: "Quality Is Job One." Please find below the company for the Go Further slogan. "Meetings only by Appointments, No General Visitors Allowed" Grow Further. I am a major contributor to Chief Executive Magazine, Brandchannel.com, Townhall Magazine, New Nutrition Business magazine and the Journal, among other outlets. Mr. Devesh Sharma. Another way to say Go Further? At the time, each of the U.S. Big Three auto makers was struggling to close an immense gap in product quality that was helping their Japanese rivals gobble up share in the American market. "Employees need to live the brand and the values of the brand. Irving Instant Cab Offers Most Reliable Taxi Service like Yellow Cab, Interstate Taxi, Long Distance Taxi and DFW Airport Taxi in Irving and Surrounding Cities. GO FURTHER. You want a company that goes beyond the brief. The company is exhorting its 166,000 worldwide employees to "Go Further," too, because executives believe that making Ford's "internal brand" consistent with its new external messaging can create profound synergies that benefit the company in significant ways. The focus lies on the development, production and distribution of chemical and biological products for agriculture, health-care, the … Impact 50: Investors Seeking Profit — And Pushing For Change, Dacia And Tesla Thrive In Europe's First-Half Sales Bloodbath, Another Alfa Romeo Comeback Story May Be Ending, Electric Power Awakens The Sleeping Dwarf With Maserati Finally Getting New Models, U.S.-Built BMW X6 To Return This Year With More Of Everything, The Hot Rod X4M Competition Is A Rare Bad Miss From BMW's M Division, BMW Promises To Join The Hydrogen Fuel Cell Party, BMW Provoked Global Reaction To Oversize Grille On Purpose, Driving The Most Exotic Road Rally In The World In A Beetle, BMW Says European Customers Aren't Demanding EVs. ", Karl Heiselman, CEO of New York-based Wolff Olins, a brand consultancy, said that the key to success for internal-branding campaigns "is that it has to be sincere and not just a communications platform. GO FURTHER SERVICES LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity Atlas started operations in September of 2015 when it acquired the Total Gambia network of stations and the Elton network a couple of months later. Ford began spreading the "Go Further" mentality throughout the company earlier this year, urging employees and dealers to adopt it as a thoroughgoing challenge in the … DVA is headquartered in Hamburg, Germany. You want somebody to take you Further. ", "Those three ideas make Ford different," Farley said. Go Further is committed to creating a healthier future for women. Well actually, yes -- but not just because someone came up with "Go Further." Opinions expressed by Forbes Contributors are their own. It talks about "One Team" executing "One Plan" toward "One Goal: An exciting viable Ford delivering profitable growth for all.". Star Tribune Top Workplace. C- 26 27, JBH Society, Arera Colony, Bhopal, Madhya Pradesh - 462016, India For help on the explanation of individual data fields, click on any field name or for help of a general nature go to SAFER General Help. Like, 'I'm going further when I make a certain decision' or 'do something for this customer.' And could McDonald's continue to lead the fast-food business for decades without an essentially company-wide devotion to providing consumers all over the world with affordable food that they enjoy? And once Mulally decided to borrow heavily from private capital and disdained the offer of a U.S.-government bailout in 2009, Ford employees embraced "One Ford" even more, and their devotion to it no doubt has played an instrumental role in the success that Ford began to enjoy a few years ago -- and has extended to today. Go Further is committed to creating a healthier future for women. "What we aim to do is inspire behavior," Matt VanDyke, Ford's director of global communications, told me. Our partnership with PEPFAR, UNAIDS, and Merck is implementing a strategy to end cervical cancer and save lives. The partnership aims to reduce new cervical cancer cases by 95 percent among women living with HIV in twelve African countries, which have some of the highest rates of HIV prevalence and cervical cancer incidence in the world. Look no further because our staff has solved all the levels of this amazing and fun challenging game. × Definitions by the largest Idiom Dictionary. An added important element for Ford is that "Go Further" has become its global rallying cry, so the internal-branding campaign has to be translatable across the company's operations worldwide. TOGETHER. To make a bolder statement about something being discussed; to say the thing that others have refused or been reluctant to say. Where we’ve been. 2015. Your browser is out-of-date! Further* was founded in November 2007. Cabe Legacy Foundation seeks to serve Jesus Christ by giving to those who further His Kingdom through evangelism, serving and providing for those in need, equipping and education. We raise the bar on everything from customer service and product flexibility to technology and consumer education. What does going further expression mean? Promise Academy Success in Motion. Accessibility. Further is a global company with a mission Further believes anyone with a serious illness should have access to the very best medical treatment from leading hospitals and clinics around the world, so we create affordable health insurance products that bring peace of mind if you don't need it and the very best treatment if you do. I've also covered autos for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. Designing high-converting websites since. Further Products is an 11 year old company owned and operated by Megan & Marshall Dostal, with occasional after-school help from their 15 year old son Wyatt. 50+ years of experience. ', "Our culture has changed so dramatically over the last five years," she said, "that it really laid the groundwork to introduced something like this more quickly. Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit.It was founded by Henry Ford and incorporated on June 16, 1903. Check Out Our Special Offers on Airport Taxi Fares. Tatchio said Ford is following a game plan similar to this. And," said the CEO and founder of Boston-based Inward Strategic Consulting, "management compensation was tied to quality rankings because Ford needed to overcome the image and the reality that its cars were inferior. Go Further Group | 1,553 followers on LinkedIn | #Juntos vamos mais longe! They delivered a message to Congress and all Americans: lives in Africa matter. All Rights Reserved, This is a BETA experience. That kind of talk may seem reminiscent of meaningless "mission statements" and other labels that companies apply to their employees' behaviors and motivations without any real anchoring in a consistent and effective corporate culture. ", Sarah Tatchio, manager of global integrated communications for Ford, explained that the goal is to make "Go Further" important to Ford employees -- "not 'something else I have to do' but really who we are, and giving a voice to it. To learn about people and culture so you can make the right decisions for your company, product, service or client. Branding consultants as well as Ford executives insist that internal branding can actually be a powerful force for molding employee behavior into a more effective collective force, and one that redounds far beyond the water cooler.